If you soak up the Jackson Pollocks at the Museum of Modern Art while listening to the museum’s official rented $5 audio guide, you will hear informative but slightly dry quotations from the artist and commentary from a renowned curator. (“The grand scale and apparently reckless approach seem wholly American.”) But the other day, a college student, Malena Negrao, stood in front of Pollock’s “Echo Number 25,” and her audio guide featured something a little more lively. “Now, let’s talk about this painting sexually,” a man’s deep voice said. “What do you see in this painting?”. A woman, giggling, responded on the audio track: “Oh my God! You’re such a pervert. I can’t even say what that – am I allowed to say what that looks like?”. The exchange sounded a lot more like MTV than Modern Art 101, but for Ms. Negrao it had a few things to recommend it. It was free. It didn’t involve the museum’s audio device, which resembles a cellphone crossed with a nightstick. And best of all, it was slightly subversive: an unofficial, homemade and thoroughly irreverent audio guide to MoMA, downloaded onto her own iPod.
The creators of this guide, David Gilbert, a professor of communication at Marymount Manhattan College, and a group of his students, describe it on their Web site as a way to “hack the gallery experience” or “remix MoMa,” which they do with a distinctly collegiate blend of irony, pop music and heavy breathing. It is one of the newest adaptations in the world of podcasting – downloading radio shows, music and kitchen-sink audio to an MP3 player. In the museum world, where the popularity of audio tours has grown tremendously over the last decade, the use of commercial MP3 players seems to be catching on. Officials at the Walker Art Center in Minneapolis have discussed putting their new audio guide material on the Web for downloading to portable players. Last year, the Mori Art Museum in Tokyo lent viewers iPods to use as audio guides for one exhibition, and Apple Computer has helped the Château de Chenonceau in the Loire Valley of France do the same thing, using the sonorous voice of the actor Michael Lonsdale.
La nota trae mucho más e incluye los enlaces a los sitios web desde donde se puede bajar podcasts que se mencionan en el artículo, la mayor parte de los cuales tienen una actitud irreverente y creativa de enfrentar las distintas obras de arte exhibidas. Como comenta un visitante a quien se le hizo escuchar una de estas grabaciones: “No es una voz cara hablando de cuanto pagó el museo por tal obra, y encima, es divertido”. (Los museos de Europa y USA suelen contratar a actores y personajes famosos para grabar los audios de sus visitas guiadas). ¿Cuando veremos cosas así por acá?, hasta entonces nos contentaremos con mantenernos al tanto de lo que pasa en el resto del mundo en materia de podcast, PodCastellano es una buena opción para ello (vía Alt1040)